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In a significant career move, Emma Coates has stepped down from the Young Lionesses national team to take over as head coach for NWSL franchise Bay FC.

A New Chapter

Coates succeeds Albertin Montoya, who guided the California club during its debut two seasons in the premier American league. Montoya stated in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“It has been a privilege to serve my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to test my abilities in a fresh challenge.”

Coaching Pedigree

Since taking charge in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Making the move alongside her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.

The club's chief executive, a former FA women’s technical director, highlighted Coates's qualifications: “Emma is not only an excellent coach, but she also has a proven track record of developing players to thrive domestically and internationally.”

“Her leadership qualities are exceptional of squads and building ethos and has the tactical philosophy we were seeking,” she continued.

Bay FC's Journey

The California side had a mixed start to its NWSL existence, finishing in seventh place and losing in the playoffs in its first year before struggling to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their contributions and extend our best wishes with their new challenge. They have played a pivotal part in fortifying the pipeline between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many young players who have progressed into senior Lionesses,” Step concluded.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates has been integral to the promotion of a number of players to the England senior side, including midfielder Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles has already commenced, as the FA looks to continue the progress of the WU23 program in the seasons ahead.